Target Market: Huntsville, Alabama
Huntsville, Alabama is the target market for our community center. It is an ideal location because surrounding facilities do not offer comprehensive programs for families. As the demographic data demonstrates, Huntsville has a large population below the age of 18. However, current facilities do not provide substantial programming to meet the needs of young children. Also, Huntsville is a low income community. We believe our commitment to low cost and equal access will appeal to the consumers of Huntsville. Our community center would fill the gap the community is currently experiencing. Based on survey results regarding how far people are willing to travel, we anticipate our target market will be within a twenty mile radius of our community center. We intend to distribute marketing materials in areas 60 miles away (Athens, AL) and in areas 100 miles away (Muscle Shoals and Florence, AL). While these patrons would not use the facility as often, we believe there is a chance they would based on the programs we are offering.
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